Paige Velasquez is the CEO of Zilker Media, one of the fastest growing agencies in Texas. (and one of only a couple agencies I use to book guests for this podcast). As a leader in digital marketing, Paige maximizes a brand’s online presence with innovative strategies. She has led digital marketing campaigns and strategies for some of the world’s most recognized authorities, including The New York Times bestseller and Fortune Magazine Senior editor-at-large Geoff Colvin, The New York Times and Wall Street Journal bestseller and Hall of Fame speaker Sally Hogshead and many others. We talk about how to create a digital marketing campaign if you are a service based business.
Top Takeaways: How to Create a Digital Marketing Campaign for a Service Based Business
with Paige Velasquez
- Leadership at the young age of 23
- Living in the new media landscape
- Tap into your strengths and be yourself
- Lifelong learning
- Leadership is about adaptability
- As a leader, you can’t be great at everything
- Most service-based businesses don’t focus on pre-engagement
- Digital marketing myths for service-based businesses: promotional marketing works for small business
- Limit promotional based marketing to 10% of what you do online
- 2 areas to focus online: Relationship building & Newsjacking
- Focus on strategy and time management on social
- Is anyone really on Twitter anymore?
- Twitter is really about relationship building
- Create alerts to be notified when new news happens
- Is email dead?
- Email is absolutely NOT dead
- Email has a higher conversion than search and social combined
- Owned media- organically grown and cultivated email lists
- Spend more time cultivating your email list than on cultivating your social media lists
- Service based businesses should reach out monthly with a newsletter
- Consistency is more important than content
- Text based email versus newsletter formatted?
- Long form email versus shorter emails
- Keep emails to 3 paragraphs max
- Quiz marketing is a brands best friend
Listen to the Audio
Subscribe to the podcast – Never Miss an Episode
Learning From Leaders:
Current Book: The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier
Leadership Superpower: Inspirational
Motivational Mantra:
[shareable cite=”Henry Ford”]Everyone who stops learning is old, anyone who keeps learning is young [/shareable]
Book Most Often Gifted: Attention Management: How to Create Success and Gain Productivity – Every Day by Maura Thomas
Listen to Maura Thomas’s interview on Modern Leadership (live April 16, 2020): jakeacarlson.com/ml168
Additional Items Mentioned
Take the personal brand quiz on Zilkermedia.com
