After 23 years as a Chiropractor, Dr. Dennis Cummins retired to become an internationally recognized speaker and author specializing in business development and communication. His latest book, Non-Professionally Speaking: How Professionals Turn Small Talks Into Big Profits, teaches the WHY and HOW of becoming more successful by communicating your value more effectively.
Top Takeaways: The most lucrative, highest return on investment, strategy for marketing your service-based business with Dennis Cummins
- Non-professional Speaking for Professionals
- Once I started doing it, I realized this is what I’m supposed to be doing
- Number 1, you just have to get out there
- Once I learned to speak (publicly), it was just fun
- How to make a bunch of money using public speaking as your marketing tool
- The one thing that grew my business more than anything else was word of mouth
- I teach people how to value their message
- Speaking is the most lucrative, highest return on investment, strategy for marketing your service-based business out there
- There is a step by step process to speaking and getting predictable results
- Come across professional, knowledgeable, and caring
- The 6-figure small talk formula
- The goal is to maximize the people who know, like, and trust you
- Communicate in a way they understand what you are saying and want what you are offering
- Tips to nonprofessional speaking – start strong
- Tips to nonprofessional speaking – less is more
- Tips to nonprofessional speaking – close with benefits
- It’s great to talk about what you do, but focus on the how it will benefit them
- The most overlooked part of the sell is communicating how they will benefit
- When you don’t share your gift, you cause suffering
Listen to the Audio
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Learning From Leaders:
Current Book: The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
Leadership Superpower: Communication
Motivational Mantra:
[shareable]To be, act as if[/shareable]
Book Most Often Gifted: The Slight Edge: Turning Simple Disciplines Into Massive Success by Jeff Olson
Additional Items Mentioned
Dennis’ Website: smalltalksbigprofits.com
