The most lucrative, highest return on investment, strategy for marketing your service-based business

After 23 years as a Chiropractor, Dr. Dennis Cummins retired to become an internationally recognized speaker and author specializing in business development and communication. His latest book, Non-Professionally Speaking: How Professionals Turn Small Talks Into Big Profits, teaches the WHY and HOW of becoming more successful by communicating your value more effectively.

Top Takeaways: The most lucrative, highest return on investment, strategy for marketing your service-based business with Dennis Cummins

Non-professional Speaking for Professionals
Once I started doing it, I realized this is what I’m supposed to be doing
Number 1, you just have to get out there
Once I learned to speak (publicly), it was just fun
How to make a bunch of money using public speaking as your marketing tool
The one thing that grew my business more than anything else was word of mouth
I teach people how to value their message
Speaking is the most lucrative, highest return on investment, strategy for marketing your service-based business out there
There is a step by step process to speaking and getting predictable results
Come across professional, knowledgeable, and caring
The 6-figure small talk formula
The goal is to maximize the people who know, like, and trust you
Communicate in a way they understand what you are saying and want what you are offering
Tips to nonprofessional speaking – start strong
Tips to nonprofessional speaking – less is more
Tips to nonprofessional speaking – close with benefits
It’s great to talk about what you do, but focus on the how it will benefit them
The most overlooked part of the sell is communicating how they will benefit
When you don’t share your gift, you cause suffering