Today’s Guest Expert: Dr. Bob Johansen
Dr. Bob Johansen is a distinguished fellow and past president at the Institute for the Future (IFTF), the world’s leading futures organization. He has written ten previous books on leadership and change management, including the bestselling Leaders Make the Future and The Reciprocity Advantage. His newest book is: Full-Spectrum Thinking: How to Escape Boxes in a Post-Categorical World
3 Top Takeaways: The Future Will Reward Clarity and Punish Certainty
- The superpower of the futurist is the ability to think from the future back, not the present forward
- We don’t use the word “predict” we use forecast. Nobody can predict the future
- Traditional marketing and advertising will be dead in 10 years
BONUS
- Flexive command, continuously evaluating who is in the best position to make the decision at any given time
Memorable Moment
[shareable]Seek out people with clear direction and purpose, avoid people with certainty in this environment[/shareable]
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Learn More About Bob
Leadership Superpower:
Website: www.iftf.org/fullspectrumthinkingbook
Twitter: @IFTF
LinkedIn: www.linkedin.com/in/bob-johansen
Bob’s Book(s)
Full-Spectrum Thinking: How to Escape Boxes in a Post-Categorical Future by Bob Johansen
Leaders Make the Future: Ten New Leadership Skills for an Uncertain World by Bob Johansen
The Reciprocity Advantage: A New Way to Partner for Innovation and Growth by Bob Johansen
Small Business Success Resources
- Small Business Success Kit
- Modern Leadership Book Club
- Superpower Downloads: Accountable | Adaptable | Confident | Inspiring | Problem Solving
- Free E-Book: Mini-Motivations: Quotes to Empower the Leader in You
- 13 LeadershipPrinciples
- Get 2 free Audible Books (if you are new to Audible)
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