Rusty Shelton is the Founder & CEO of Zilker Media, the country’s premier PR & marketing agency for authors, thought leaders and brands. He is the co-author of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant. He’s also the co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset. He is an active keynote speaker and has been featured in Forbes, Inc. Magazine, Wharton, Huff Post and many other top media outlets.
Top Takeaways: The Brand Recognition Challenge with Rusty Shelton
- Interactive quizzes are one of the best ways to drive engagement and list building
- The general public is increasingly skeptical of corporate brands
- The way to punch above your weight class as a small business is leading with value
- Thought leaders are marketing through value
- Build affinity and value by being a thought leader
- The important thing is not the “where” but the “what”
- Is your brand full of ads or op eds? Provide value
- Content marketing works better in traditional businesses because of the lack of competition
- The ROI on authority marketing is much higher than advertising
- Do you own the first impression of your brand online?
- 7 Pillars of Content Marketing: Pillar 1: Branding and omnipresence
- The goal of marketing is to extend the interaction
- A personal brand in an onramp back to your corporate business
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Learning From Leaders:
Current Book: The Handmaid’s Tale by Margaret Atwood
Leadership Superpower: Confidence
Motivational Mantra:
[shareable cite=”Peter Drucker”]Culture eats strategy for breakfast[/shareable]
Book Most Often Gifted: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller (Author)
Additional Items Mentioned
