ML101 – Great Business & Feed Your Soul with Chocolatier Shawn Askinosie

Shawn Askinosie is the founder of Askinosie Chocolate named by Forbes as “One of the 25 Best Small Companies In America.” Shawn was named by O, The Oprah Magazine, as “One of 15 Guys Who Are Saving the World.” He is the co-founder of a children’s grief center in Southwest Missouri and he is a Family Brother at Assumption Abbey, a Trappist monastery near Ava, Missouri. 

In addition to that, he is the author of the book: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul about how businesses can and should solve problems in the world, and how positive change begins with individual action. Seth Godin described the book as “a beautiful and candid account of a brilliant entrepreneur’s journey to self-actualization—personal, professional, and spiritual—and the resulting birth of Askinosie Chocolate”

Shawn Askinosie

Top Takeaways: Great Business & Feed Your Soul with Chocolatier Shawn Askinosie

  • From criminal defense to chocolatier
  • How’d you get a book recommendation from Seth Godin?
  • Personally mentored by Seth Godin
  • Prayer was a big reason I changed from law to chocolate
  • Take a step and watch what happens
  • I knew if I could get out of my chair and take a step, something would happen
  • It’s not about the chocolate, it’s about the chocolate
  • It’s more than chocolate- it’s about who we are as people
  • You can’t copy my business- it is who I am
  • We don’t use wholesalers, we are direct sellers, we educate
  • Ask yourself: How much is enough, what do we want?
  • Searching for my true self as the objective of my business
  • It’s not a destination, it’s a process, a becoming
  • Don’t wait for the perfect time to serve people

Listen to the Audio

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Learning From Leaders: 

Current Book: The Shepherd’s Life: Modern Dispatches from an Ancient Landscape by James Rebanks

Leadership Superpower: Brokenhearted – Speak the language of grace

Motivational Mantra:

Perfect Loves Drives Out Fear

1 John 4:18

Book Most Often Gifted: How to Love (Mindfulness Essentials) by Thich Nhat Hanh

Additional Items Mentioned

About the author

Jake Carlson is a popular speaker, accountability partner, and host of the Modern Leadership podcast. Jake built his business while traveling with his family around the world. Follow him on Facebook, Twitter, Instagram or LinkedIn. Read more about him here.