Today’s guest, Dan Moyle, is a master of engaging marketing. He has a background in the TV news business, and understands interruption marketing. He brings a wealth of knowledge from writing to video production to multimedia content creation. So we talk authenticity and how to create the x-factor within your company.
His motto, “I’d rather help someone reach 50 ideal customers rather than 5,000 passive viewers.” Dan is believer in servant leadership, and can be found behind the scenes at organizations like Talons Out Honor Flight and Interview Valet.
Episode Summary: Authentic Storytelling Can Make You A Star with Dan Moyle
Pamela Gold grew up on her family’s apple farm in upstate New York, graduated from Yale University, and then entered the business world in NYC where she was the point person on an IPO at the age of 24. Leaving the workforce to start a family, she co-founded West Village Parents and went on to pursue her passion for fitness and wellness.
It was through this pursuit that she discovered yoga, which connected her love of philosophy, science, psychology, and wellness and eventually led her to discover her life’s work: teaching inner peace as the key to our greatest evolution and ultimately, world peace. Her book, Find More Strength: 5 Pillars to Unlock Unlimited Power and Happiness is full of tragedy to triumph personal stories, along with actionable tools to help increase power and happiness in life.
Episode Summary: Authenticity, Failure and Changing the World with Pamela Gold
Kate Stalter is one of those financial gurus who just seem to know what is going on with the markets and the economy. She is here to help us sort a bit out. A licensed investment advisor representative (means she knows investments), the founder of Better Money Decisions, which is a fee-only investment advisory firm based in Albuquerque but with offices in Santa Fe and Scottsdale. She is an investment columnist for Forbes, US News & World Report, TheStreet.com and Seeking Alpha, and host of the America Talks Money podcast.
Episode Summary: Scaling a Service Based Business with Kate Stalter
Jonathan David Lewis is the author of the brand new, on the shelves now, book Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. He is a partner and strategy director at McKee Wallwork + Company, a firm recognized by Advertising Age as a national leader in branding and marketing. McKee Wallwork + Company has won the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards.
On top of all that- Jonathan is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world.
Episode Summary: Is Your Brand Wandering in The Wild?
Bobby Albert is currently president of Values-Driven Leadership, LLC. His passion is helping leaders build inspiring workplace cultures. Grounded in values and powered by the twin engine of enhancing relationships and driving for results, Bobby helps leaders chart a proven path to extraordinary results. He has started twelve businesses and acquired nine others. His approach to business has been to value people, seek wisdom, embrace humility, and never stop learning.
Episode Summary: Values Based, Not Results Only Organizations with Bobby Albert
When I was six, Columbia Pictures released the original Karate Kid movie. I loved it, and used my newly learned karate skills to punish the neighbors fence. (oops!)
I now have a six- year-old. The Karate Kid has been on my mind this week. (yikes)
I started playing hockey my freshman year high school. I was terrible. I could barely stand. I spent more time crashing over the boards than celebrating goals. I can’t even remember my first goal, probably an accidental redirection off my stick, between my legs.
But I do remember my first coach. Bill Miller. He was a great guy. Loved hockey, loved the thrill of victory, but mostly loved seeing the development of hockey players.
Mary believes that every person has the ability to create the life that they love. A Presidential Diamond wellness advocate at doTERRA essential oils, and a personal life and business coach, she coaches achievers to wake up, find their voice and become fully alive. She is on a quest to feel alive and to live a life full of gratitude, joy, authenticity, and abundance in body, mind and soul.
Episode Summary: 5 Questions That Will Change Your Life
Do you ever wonder if you are headed down the wrong path? Not “throwing your life away” kind of wrong path, the “focusing on the wrong priorities in life and business” kind of wrong path.
I’ve been there. I started, and failed at, three businesses in the last ten years. Not one of them caught the fire necessary for sustainability. I wasted a lot of time and money; the time burns me more than the money.
As high achievers, you and I see a need and we start to fill it. Unfortunately, this leads to the society of starters, when we need to be finishers.
The Long Road to Banaue, or as my kids call it, The 17 Hour Death Drive:
As a family, we took a vacation to see the Banaue Rice Terraces in the Philippines; commonly referred to as the 8th Wonder of the World. The place is amazing: 2000-year-old rice terraces carved into the mountains of Ifugao fed by an ancient irrigation system. Stunning sunrises, fog, greenery- just breathtaking.
The terraces are, however, a long way from the Manila airport. Only accessible by car, it takes 8-9 hours without traffic; good luck finding a rental willing to allow their cars up there. Add three more hours for the two-kilometers across Manila commute- yes, two kilometers, three hours, yuck! Plan for 12 hours of one lane, steep, windy driving with chickens scattering about.
We arranged for a room at Tony’s house, he is the best, and set off.
Like goal achievement, you have your desired outcome, you set your course, and enthusiastically take off. But what happens when you realize the course you chose was wrong?
We relied on GPS because we are directionally challenged newbies to Northern Luzon. One map directed to Banaue proper, a second to Tony’s house. When they differed, we followed Tony’s house map. Twelve hours later, pitch black and pouring rain, we came to the pavements end. The road continued in the form of a muddy mess. I tried to walk it, barely.
The hard decision
When this happens on a drive you can turn the car around. When it happens in the drive to your goals, what do you do? The only options are reverse course or push on.
Easier said than done
When we invest time and effort into a project or goal, the pain of realizing that you are on the wrong path can be crushing. As motivation hits an all-time low, you question if it is even worth pursuing.
We had the same decision to make on the road to Banaue. According to the map we were now four hours in the wrong direction. Was Banaue worth it?
We turned around, retraced to where the GPS led us astray, and arrived at the Rice Terraces a little after 1:00am. Tony was asleep so we slept a couple hours in the car (slept?). At sunrise, we stood at the upper lookout and watched as the magnificence of Banaue’s 2000-year-old rice terraces came into full view. It took 17 hours but we celebrated arriving.
You will experience disappointment when you realize you followed the wrong course to your dream. But, once you get back on track and ultimately reach your destination, it will be worth it.
Three suggestions when you realize you navigated the wrong course to your goal.
Make a decisive decision to succeed. Do not doubt or hesitate. Immediately adjust to the right course.
The route was an error, but you are not a failure. Sometimes you win and sometimes you learn. You did not fail, you just took the scenic route. Do not beat yourself, pick yourself up with confidence and go after your goal.
Reaching your goal will taste super sweet. Anything worthwhile will take effort and demand sacrifice. But when you do reach your goal the result will feel deserved.
Like sunrise over Banaue after a 17 mile death drive.