Today’s guest, Dan Moyle, is a master of engaging marketing. He has a background in the TV news business, and understands interruption marketing. He brings a wealth of knowledge from writing to video production to multimedia content creation. So we talk authenticity and how to create the x-factor within your company.
His motto, “I’d rather help someone reach 50 ideal customers rather than 5,000 passive viewers.” Dan is believer in servant leadership, and can be found behind the scenes at organizations like Talons Out Honor Flight and Interview Valet.
Episode Summary: Authentic Storytelling Can Make You A Star with Dan Moyle
- They ask- we answer philosophy of marketing
- Identify what people are asking, before they are asking it
- Too often companies give you what they think you want, not what you really want
- Open, honest, authentic communication
- Authenticity is the x-factor, the “it” factor
- Authentic isn’t “hip” or “funny” it is who you really are
- Step one: know who you are, your authentic self
- Step two: know your buyer/client
- Step three: test
- Find your authentic voice through testing – the market will tell you
- When we operate within our authentic self it looks and feels easy.
- Humans connect over stories
- Marketing is just the right conversation (telling the right story), with the right person, over time
- Storytelling is naturally within us
- If you can’t “hire” a storyteller, become a better storyteller by studying the craft, look for experts
- A lot of us begin with emulation
- Have a beginning, a middle and an end- don’t forget to have a point
- Just do it- try- you’ll get better
- Keep a story bank, a list of stories, ideas and examples you have heard
- Find your perfect platform. You don’t have to be everywhere (you can’t)
- If you’re going to be there…be there
- Create a detailed buyer persona (avatar)
- Mentorship is trust, challenge and follow through – being deliberate
- Servant leader, so important in mentoring
- Empathy is seeing the world from another’s point of view
- Find someone further along than you are and serve them
Listen to the Audio
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Learning From Leaders:
Current Book: The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian P. Moran
Best Movie Ever: The Crow
Leadership Superpower: Empathy
Motivational Mantra:
[shareable cite=”Mark 10:45″]For even the Son of man came not to be ministered unto, but to minister, and to give his life a ransom for many[/shareable]
Leadership Trait to Pass to Next Generation: Confidence to lead through service
Best Book Ever: Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek
May Bookclub Link (we reviewed Leaders Eat Last)
Additional Items Mentioned
Dan’s Book: How I Turned Journalism into an Inbound Marketing Career: How to Supercharge Your Marketing by Dan Moyle
Special offer: Interviewvalet.com/ml