Michael Greenberg is the founder of GOT, Gentleman Of Technology, a venture creation and strategy consulting firm. He is the Chief Strategist of Call For Content, which launched in 2017 after two years of market research and process development. He provides unique insight into growing businesses of all types by setting a new value standard in marketing.
Top Takeaways: Be the Chief Strategist Through Authority Marketing with Michael Greenberg
- Two major rules in selecting a book. 1) old books stood the test of time & 2) topic or theme based
- You can’t have authority if don’t know what you are talking about
- The talk test- a litmus test for determining if you are an expert
- We’re not looking for the desire, so much as the ability
- Start first with market research
- 4 questions to answer when becoming an authority
- Know who is going to be buying from you
- What their problems are
- How they talk
- Where they hang out
- You are your brand, your business is your brand
- Authority marketing is actively positioning yourself as an expert in your field
- Content is the story you are telling your audience
- You need good promotion more than you need good content
- Authority marketing results in better leads, higher prices, and more enjoyment in the business
- Authority is a general multiplier in your business
- Content is often the only advertising with a long shelf life
- The next wave you should catch is the one with your customers on it
Listen to the Audio
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Learning From Leaders:
Current Book: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan
Leadership Superpower: Strategy & Problem Solving
Motivational Mantra:
[shareable]Better, Every Day[/shareable]
Book Most Often Gifted: The Defining Decade: Why Your Twenties Matter–And How to Make the Most of Them Now by Meg Jay
What Is Strategy? by Michael E. Porter
Additional Items Mentioned
Michael’s website: Callforcontent.com