The Transcender System: Brands Don’t Win

Today’s Guest Expert: Stan Bernard

 

The Transcender System: Brands Don't Win with Stan Bernard

 

Stan Bernard, MD, MBA, is an internationally recognized, award-winning global competition consultant, keynote speaker, and published author. He is the president of Bernard Associates, LLC, and the creator of the Transcender System™. A former senior fellow at the Wharton School of Business, Dr. Bernard has been a consultant to leading businesses around the world for nearly four decades, working with more than 150 companies across six continents. Dr. Bernard is the author of the bestselling book Brands Don’t Win.

 

3 Top Takeaways: The Transcender System: Brands Don’t Win

  • I took an interest in helping people win. “Do you want to win?”
  • Create, Communicate and Champion the agenda
  • We’re not playing their game, we are creating our own game
  • Trancender’s create their own game and force their competitors to play it

 

Memorable Moment

[shareable cite=”Stan Bernard”]Everybody seems to be Brand-washed[/shareable]

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Learn More About Stan Bernard

Leadership Superpower:

Website: www.BRANDSDONTWIN.com

LinkedIn: www.linkedin.com/in/stanbernardmdmba

 

Stan Bernard’s Book(s)

Brands Don’t Win: How Transcenders Change the Game by Stan Bernard

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About the author

Jake Carlson is a popular speaker, accountability partner, and host of the Modern Leadership podcast. Jake built his business while traveling with his family around the world. Follow him on Facebook, Twitter, Instagram or LinkedIn. Read more about him here.