Eddie Yoon is the founder of EddieWouldGrow, a think tank and advisory firm on growth strategy. He’s the author of the book Superconsumers: A Simple, Speedy, & Sustainable Path to Superior Growth, published by the Harvard Business Review, which was named one of the top business books of 2017 by Strategy + Business. He has written over 100 articles in HBR, has appeared on CNBC and MSNBC and given keynote talks around the world.
Top Takeaways: Superconsumers and Drivers of Category Growth with Eddie Yoon
- The 6th grade writing assignment that got Eddie on the podcast
- The yellow balloon You by Audrey Joon
- Who could “the man” be? Is she writing about me?
- Am I a workaholic and what is it costing me? Can I confront this before someone confronts me?
- Today, you need a multimedia version way of gripping your shoulder, shaking out of your stupor
- Superconsumers- the MacGyver consumers within your category
- Is it one or the other- is there a third option? A “Both” “And” solution
- I didn’t set out to write a book
- The only reason to write a new book is if you can’t sleep at night
- Maybe having a compass will work better than a GPS. Know your Northstar
- Action, even imperfect action, will move you forward. Get you moving
- Most companies growth strategy is “take market share from my competitor” a tug of war
- Lifting the tide of all boats is the strategy to lifting your boat
- Grow the category to drive revenue growth
- There are always a rational, emotional, and aspirational reason people do what they do
- Identify the people on the extremes of your client base
- A superconsumer is somebody who has figured out a category can be so much more than it seems
- If you are a superconsumer of one category you end up being a superconsumer of 9 other categories
- Podcasting is perfect for a multitasker
- Tell me your superconsumer origin story
- We thought it was a competitor, it was actually a complementor
Listen to the Audio
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Learning From Leaders:
Current Book: Doing What Matters: How to Get Results That Make a Difference – The Revolutionary Old-School Approach by James M. Kilts
Leadership Superpower: Problem Solver
Motivational Mantra:
[shareable cite=”Shunryu Suzuki”]In the beginner’s mind there are many possibilities, but in the expert’s there are few[/shareable]
Book Most Often Gifted:
Additional Items Mentioned
Eddie’s website: eddiewouldgrow.com
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon
