Kris Oestergaard is a sought after speaker, facilitator, researcher and expert on innovation in legacy organizations, corporate cultures and exponential organizations. He is co-founder and Chief Learning and Innovation Officer of SingularityU Nordic, a collaborative venture with Singularity University in Silicon Valley. His new book is Transforming Legacy Organizations: Turn Your Established Business into an Innovation Champion to Win the Future.
Top Takeaways: Singularity, Marketing & Innovation with Kris Oestergaard
- Technology is increasing at a tremendous pace which is a challenge for established companies
- Digital biology is the area of the next revolution
- Transforming legacy companies- legacy companies struggle with innovation
- Legacy industries are good at execution, not so much innovation
- There are a lot of things that legacy companies can learn from start-ups
- 6 degrees of competition
- Threats through innovation and complications are increasing exponentially
- The activity of analyzing beyond your first and second degree of competition
- The whole value chain changes- do we discuss this in our board meetings?
- Innovation in established companies is much more difficult than smaller companies
- How do you design your company for innovation?
- Way #1- Optimize for innovation
- Way #2- Augment innovation
- Way #3- Mutation innovation: challenge the core
- Incrementor innovators are comfortable with change
- How do you balance “niching and focus” with innovation?
- Innovation and disruption are words used vaguely
- There is a huge problem with capability deficits in companies
- Too many answers, not enough good questions today
Listen to the Audio
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Learning From Leaders:
Current Book: The Leftovers by Tom Perrotta
Leadership Superpower: Asking questions
Motivational Mantra:
[shareable cite=”Douglas Adams”]I’ve come up with a set of rules that describe our reactions to technologies: 1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. 2. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. 3. Anything invented after you’re thirty-five is against the natural order of things.[/shareable]
Book Most Often Gifted: The Singularity Is Near: When Humans Transcend Biology by Ray Kurzweil
The Experience Economy, Updated Edition by B. Joseph Pine II
Additional Items Mentioned
Singularity U Nordic website: SUNordic.org
Kris’ Personal Website: Krisoestergaard.com
Transforming Legacy Organizations: Turn your Established Business into an Innovation Champion to Win the Future by Kris Østergaard
