Ethan Beute is Vice President of Marketing at BombBomb and author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience. He has collected and told personal video success stories in hundreds of blog posts, in dozens of webinars, podcasts, and stage presentations, and in countless conversations.
Top Takeaways: Relationships Through Video to Grow Your Business with Ethan Beute
- Video is far easier to produce and distribute than ever before
- All social channels are adding video options- we need to be more clear than ever before
- Video is about clarity and intention
- The opportunity for video is wide open
- Marketing shift from one to many to one to one
- How do we use video to scale one to one interactions?
- Current trend in video is a more authentic video
- Video puts a name a face to business- eliminates uncomfortability
- With video I can more than hear you, I can feel you
- The “like” factor is enhanced with video
- Production value is in the eye of the beholder
- Start today- it is going to take a little time to catch on and reach your community
- Try, fail, learn- from doing
- If you never start- you can never improve
- Share as much as you need to and nothing more
- The more segmented the audience, the longer the content can be
- Thank you is easiest and best video to send
- Find what works for you and do it over and over again
Listen to the Audio
Subscribe to the podcast – Never Miss an Episode
Learning From Leaders:
Current Book: Captivate: The Science of Succeeding with People by Vanessa Van Edwards
Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport
Leadership Superpower: Inspiration
Motivational Mantra:
[shareable cite=”Bomb Bomb”]Be of service and be of value and abundance will follow[/shareable]
Book Most Often Gifted: Let My People Go Surfing: The Education of a Reluctant Businessman–Including 10 More Years of Business Unusual by Yvon Chouinard
Additional Items Mentioned
Bomb Bomb’s website: bombbomb.com/book/
Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute
