Jonathan Keyser is the inspiring founder and thought leader behind Keyser, Arizona’s largest commercial real estate brokerage firm. Under his guidance, Keyser has become one of the fastest-growing CRE firms in the country, largely driven by his disruptive focus on selfless service as the key to success. He is also the author of the brand-new best-selling book You Don’t Have to Be Ruthless to Win.
Top Takeaways: You Don’t Have to Be Ruthless to Win with Jonathan Keyser
- Transforming business to prove you don’t have to be ruthless to win
- We were poor- and I hated being poor
- Along the way I lost myself
- Hunting versus farming as a leadership style
- The more people I helped; the more people referred to me
- I realized I had the opportunity to change an industry
- People are sick and tired of working with selfish self-interested people
- It takes 4.5 to 5 years of serving others before you see a return
- Create a culture in your office of selfless service. Not just because it is the right thing to do, but it also makes financial sense
- The story of the Chinese Bamboo
- Fear: the first thing preventing people from attaining the potential great future
- Most people want to be like everyone else
- I want to be who I was created to be
- Playing whack-a-mole as a leader
- Everybody knows that helping other people is the right thing. So, why don’t we do it?
- Success through service
- You’re thinking way too small, if not you, then who?
- A selfless culture warrior
- Selfless service is the greatest business principle of all time
- Intentionally pursuing imbalance in your life
Listen to the Audio
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Learning From Leaders:
Current Book: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
Leadership Superpower: Inspiration with Adaptability
Motivational Mantra:
[shareable]Selfless service is the greatest business principle of all time[/shareable]
Book Most Often Gifted: Conscious Capitalism: Liberating the Heroic Spirit of Business by John Mackey
Additional Items Mentioned
Jonathan’s websites: Ruthlessbook.com and Keyser.com
You Don’t Have to Be Ruthless to Win: The Art of Badass Selfless Service by Jonathan Keyser