146 – You Don’t Have to Be Ruthless to Win with Jonathan Keyser

Jonathan Keyser is the inspiring founder and thought leader behind Keyser, Arizona’s largest commercial real estate brokerage firm. Under his guidance, Keyser has become one of the fastest-growing CRE firms in the country, largely driven by his disruptive focus on selfless service as the key to success. He is also the author of the brand-new best-selling book You Don’t Have to Be Ruthless to Win.

Jonathan Keyser

Top Takeaways: You Don’t Have to Be Ruthless to Win with Jonathan Keyser

  • Transforming business to prove you don’t have to be ruthless to win
  • We were poor- and I hated being poor
  • Along the way I lost myself
  • Hunting versus farming as a leadership style
  • The more people I helped; the more people referred to me
  • I realized I had the opportunity to change an industry
  • People are sick and tired of working with selfish self-interested people
  • It takes 4.5 to 5 years of serving others before you see a return
  • Create a culture in your office of selfless service. Not just because it is the right thing to do, but it also makes financial sense
  • The story of the Chinese Bamboo
  • Fear: the first thing preventing people from attaining the potential great future
  • Most people want to be like everyone else
  • I want to be who I was created to be
  • Playing whack-a-mole as a leader
  • Everybody knows that helping other people is the right thing. So, why don’t we do it?
  • Success through service
  • You’re thinking way too small, if not you, then who?
  • A selfless culture warrior
  • Selfless service is the greatest business principle of all time
  • Intentionally pursuing imbalance in your life

Listen to the Audio

Subscribe to the podcast – Never Miss an Episode

Learning From Leaders: 

Current Book: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

Leadership Superpower: Inspiration with Adaptability

Motivational Mantra:

[shareable]Selfless service is the greatest business principle of all time[/shareable]

Book Most Often Gifted: Conscious Capitalism: Liberating the Heroic Spirit of Business by John Mackey

Additional Items Mentioned

Jonathan’s websites: Ruthlessbook.com and Keyser.com

You Don’t Have to Be Ruthless to Win: The Art of Badass Selfless Service by Jonathan Keyser

 

About the author

Jake Carlson is a popular speaker, accountability partner, and host of the Modern Leadership podcast. Jake built his business while traveling with his family around the world. Follow him on Facebook, Twitter, Instagram or LinkedIn. Read more about him here.