146 – You Don’t Have to Be Ruthless to Win with Jonathan Keyser

Jonathan Keyser is the inspiring founder and thought leader behind Keyser, Arizona’s largest commercial real estate brokerage firm. Under his guidance, Keyser has become one of the fastest-growing CRE firms in the country, largely driven by his disruptive focus on selfless service as the key to success. He is also the author of the brand-new best-selling book You Don’t Have to Be Ruthless to Win.

Top Takeaways: You Don’t Have to Be Ruthless to Win with Jonathan Keyser

Transforming business to prove you don’t have to be ruthless to win
We were poor- and I hated being poor
Along the way I lost myself
Hunting versus farming as a leadership style
The more people I helped; the more people referred to me
I realized I had the opportunity to change an industry
People are sick and tired of working with selfish self-interested people
It takes 4.5 to 5 years of serving others before you see a return
Create a culture in your office of selfless service. Not just because it is the right thing to do, but it also makes financial sense
The story of the Chinese Bamboo
Fear: the first thing preventing people from attaining the potential great future
Most people want to be like everyone else
I want to be who I was created to be
Playing whack-a-mole as a leader
Everybody knows that helping other people is the right thing. So, why don’t we do it?
Success through service
You’re thinking way too small, if not you, then who?
A selfless culture warrior
Selfless service is the greatest business principle of all time
Intentionally pursuing imbalance in your life