Dr. Gleb Tsipursky is a cognitive neuroscientist and expert on behavioral economics and decision making. As CEO of Disaster Avoidance Experts, he spent over two decades consulting, coaching, speaking and training hundreds of clients across North America, Europe, and Australia, including Aflac, IBM, Honda, Wells Fargo, and the World Wildlife Fund. With over 15 years in academia, including 7 as a professor at Ohio State University, he published dozens of peer-reviewed pieces in academic journals such as Behavior and Social Issues and the Journal of Social and Political Psychology. His thought leadership is featured in Fast Company, CBS News, Time, CNBC, Inc Magazine, and elsewhere. He authored the bestselling The Truth-Seeker’s Handbook. His new book is Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters.
Top Takeaways: Never Go With Your Gut with Dr. Gleb Tsipursky
- Behavioral Economics & Decision Making
- Work smart, not hard- that is the secret of my success
- Author of The Truth Seeker’s Handbook
- The difficulty of seeing eye to eye
- Blindness to the facts, difficulty accepting hardness
- How do I show those irrational folks what the truth is?
- Our brain isn’t meant to convince us of the truth, it is to argue for our side
- Emotions make up most of our thought
- 5 step process to convince people of the facts- EGRIP
- Step 1 to convince people of the facts: Emotions
- Step 2 to convince people of the facts: Goals
- Step 3 to convince people of the facts: Rapport
- Step 4 to convince people of the facts: Information
- Step 5 to convince people of the facts: Positive reinforcement
- There are definitely malicious CEOs
- A vast majority of fired CEOs were ignoring reality
- The CEO sets the culture
- Focus groups do not work when you look at the research
- Why are we so bad when we go with our gut? The overconfidence bias
- Why are we so bad when we go with our gut? The planning fallacy
- As a CEO, there are certain biases you are more susceptible to
Listen to the Audio
Subscribe to the podcast – Never Miss an Episode
Learning From Leaders:
Current Book: The Secret Language of Leadership: How Leaders Inspire Action Through Narrative by Stephen Denning
Leadership Superpower: Decisions- making decisions
Motivational Mantra:
[shareable cite=”Benjamin Franklin”]An ounce of prevention is worth a pound of cure[/shareable]
Book Most Often Gifted: Thinking, Fast and Slow by Daniel Kahneman
Additional Items Mentioned
Gleb’s website: Disasteravoidanceexperts.com/subscribe
Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters (Avoid Terrible Advice, Cognitive Biases, and Poor Decisions) by Gleb Tsipursky PhD
The Truth-Seeker’s Handbook: A Science-Based Guide by Dr. Gleb Tsipursky
