Rebecca Gill has over twenty years of experience in sales and online marketing. In addition to running the day to day activities of her company, Web Savvy Marketing, Rebecca also provides full-service SEO consulting, one-on-one SEO coaching, publishes online SEO courses, hosts a weekly SEO podcast, and teaches onsite SEO Bootcamps. As you can see, she knows a thing or two about SEO and I am so excited to introduce her to you and try to figure this SEO thing out for myself.
Top Takeaways: Using Lighter Fluid to Ignite Your Company’s Future with Rebecca Gill
- Technology has opened up the world
- It has made the world flatter
- Inbound v. Outbound marketing
- The shift was more efficient
- Saved money
- What gets measured can be improved
- Optimizing for search
- SEO keeps evolving with the goal of doing good
- Serving
- SEO is very important for small business
- SEO can help David beat Goliath
- Focus on serving
- We can no longer be generalists in business
- Niche down
- You are better off to create less content that is better quality
- Pay per click and advertising on social is like cocaine for marketers
- You do not control your destiny
- It has a place but shouldn’t be your entire plan
- Determining if a consultant is good at SEO
- A quality SEO consulting is never going to come to you, they are already busy
- Start with traditional and conventional marketing
- You need to be proactive to find quality
- Never stop learning
Listen to the Audio
Subscribe to the podcast – Never Miss an Episode
Learning From Leaders:
Current Book: Storey’s Guide to Raising Llamas: Care, Showing, Breeding, Packing, Profiting by Gale Birutta
Best Movie Ever: The Sound of Music
Leadership Superpower: Focus on the good in people
Motivational Mantra:
[shareable cite=”Maya Angelou”]Do the best that you can until you know better, then do better[/shareable]
Book Most Often Gifted: The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months by Brian P. Moran
Additional Items Mentioned
Special Modern Leadership Offer: www.diyseocourses.com/ml/
Rebecca’s Website: www.rebeccagill.com/