ML57 - The Dangers of Influence Tricks with Magician Tim David

Tim David is a former professional magician, which is totally cool. Now, he spends his time teaching salespeople and leaders the dangers of influence tricks and the magic and science of prioritizing human connection. But, it is his quirky humor that makes him the perfect guest for this show. Tim writes for the Huffington Post, Psychology Today and the Harvard Business Review and has been featured on thousands of stages worldwide. He is here today to deep dive into a topic near and dear to my heart….Influence. And we are going to jump into his newest book, True Influence: The Magic of Human Connection, and how it works in the real world.

Episode Summary: The Dangers of Influence Tricks with Magician Tim David

Plan B distracts from plan A
- Find a mentor
Show business is a show and a business- put more emphasis on the business
The skill of influence turned my business around
Mental…action oriented
- You need massive action for massive growth
- You cannot “dabble” if you want massive success
- Any safety net might get used- so take it away
Shift to influence practitioner
- Let’s make a sale happen
Influence is not trickery or illusion
- It is authenticity
Your best influence tool is your integrity- Zig Ziglar
The only way to get what you want is to help other get what you want- Zig Ziglar
If you have the best product or service, you have a moral obligation to bring it to people- Zig Ziglar
Influence: human connection (quality over quantity)
- T: Technique (proper wording and approach)
- R: Relationship (have I earned it)
  - Everything is a deposit or a withdrawal
- U: Understanding (knowing win-win for both parties)
  - The more you know someone, the better the relationship
- E: Ethics- is this in their best interest
  - Am I being selfish?
Genuine authentic people are the most influential
Repeat business and return clients is the value of being ethical
In email- you don’t have enough opportunity to build a relationship
- Magic words
  - Close your email with “Thanks in advance” (65.7% response rate)
  - Use their name
- Modern Leadership challenge: use thanks in advance, give it a try this week