Bethany Andell is the President of Savage Brands and the co-author of “Get Your Head Out of Your Bottom Line”. A guide to building YOUR brand on purpose. She is passionate about connecting company leaders to their purpose, thus ensuring they are culturally aligned and that their brands have meaning.
She is a believer that purpose drives performance and performance drives profit – in that order.
She is a University of Arizona alum with an MBA from Rice University. A native Houstonian, a self-proclaimed adventurous “foodie” and the mother to two very active young children.
Top Takeaways: Get Your Head Out of Your Bottom Line with Bethany Andell
- An adventurous foodie
- Where do you go if your company wasn’t founded on purpose?
- What do you do when your purpose gets lost in changing culture?
- Be committed, with intentionality to your value set
- Be intentional about who you bring on to your team
- Is your purpose a poster on the wall or the NorthStar of your company?
- Culture does impact the bottom-line. Consider the cost of replacing a lost employee
- Business school will be shifting to more of a purpose foundation approach
- Profit is important, but it is the outcome, not the lead
- Is profit a pushing indicator or a pulling indicator?
- Savage thinking- start with clarity on your purpose and develop a plan to execute
- Savage thinking creates efficiencies
- To build a great business- you must do a lot of boring thing well
Listen to the Audio
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Learning From Leaders:
Current Book: The SPEED of TRUST: The One Thing That Changes Everything by Stephen M .R. Covey
When: The Scientific Secrets of Perfect Timing by Daniel Pink
Leadership Superpower: Inspirational
Motivational Mantra:
[shareable cite=”Maya Angelou”]I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel[/shareable]
Book Most Often Gifted: Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Rajendra Sisodia
Additional Items Mentioned
Bethany’s website: Savagebrands.com
