ML89 – The Brand Recognition Challenge with Rusty Shelton

Rusty Shelton is the Founder & CEO of Zilker Media, the country’s premier PR & marketing agency for authors, thought leaders and brands. He is the co-author of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant. He’s also the co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset. He is an active keynote speaker and has been featured in Forbes, Inc. Magazine, Wharton, Huff Post and many other top media outlets.

Jake Carlson | Podcaster | Speaker | Leadership Mentor

ML89 – The Brand Recognition Challenge with Rusty Shelton

ML89 – The Brand Recognition Challenge with Rusty Shelton ML89 – The Brand Recognition Challenge with Rusty Shelton

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Top Takeaways: The Brand Recognition Challenge with Rusty Shelton

Interactive quizzes are one of the best ways to drive engagement and list building
The general public is increasingly skeptical of corporate brands
The way to punch above your weight class as a small business is leading with value
Thought leaders are marketing through value
Build affinity and value by being a thought leader
The important thing is not the “where” but the “what”
Is your brand full of ads or op eds? Provide value
Content marketing works better in traditional businesses because of the lack of competition
The ROI on authority marketing is much higher than advertising
Do you own the first impression of your brand online?
7 Pillars of Content Marketing: Pillar 1: Branding and omnipresence
The goal of marketing is to extend the interaction
A personal brand in an onramp back to your corporate business