Mindset of a Champion

Today’s Guest Expert: Cheryl Broom

Cheryl Broom is a national marketing and communications leader and CEO of Graduate Communications, a marketing agency specializing in higher education. A former television news journalist, Cheryl assist clients building a storytelling culture into their marketing efforts.

She’s also the mother of two boys and aims to be an active and positive part of their daily lives.

Founding our company was a big struggle because we were sued by our former employer for competing. We ended up in federal court and successfully defended ourselves and settled. Our company in 18 months has netted over 3 million and worked with 25 high education institutions. I am very passionate about eliminating noncompete agreements in this country.

3 Top Takeaways: Mindset of a Champion with Cheryl Broom

I always wanted to be an entrepreneur, I always wanted to have my own business, but I was afraid…
Being niched in one thing has helped us tremendously with our careers
Our business does focus groups and we receive informed data, which is so powerful and important
If you treat your employees well and uphold your bargain, these type of things don’t happen
I loved my job and that carried me through my lawsuit, something to fight for